"'The only thing is, we're, I think it's quite possible that we're in Hell.'
Eric's lack of reaction made Rincewind curious.
'You know,' he added. 'The place with all the demons in it?'
'Not a good place to be, it's generally felt,' said Rincewind.
'You think we might be able to explain?'
Rincewind thought about this. He wasn't, when you got right down to it, quite sure what it was that demons did to you. But he did know what humans did to you, and after a lifetime in Ankh-Morpork this place could turn out to be an improvement. Warmer, at any rate."
- Terry Pratchett, Eric